How to Take a Great LinkedIn Profile Photo

As a professional in the recruitment business I've looked at a lot of LinkedIn profile photos ... A LOT!! I've seen some absolute shockers and I've not been shy about offering unsolicited advice.

​Mirrored sunglasses...? No. Side-on photos...? No. Drinking a beer...? No, no, no!

Your LinkedIn profile photo is one of the first things people notice when they view your profile. It’s a key part of your professional brand, and a great photo can leave a positive and lasting impression. Whether you’re looking for a new job, expanding your network, or building your personal brand, here’s how to make sure your LinkedIn profile picture represents you at your best.

Why Your LinkedIn Photo Matters

• First Impressions Count: Profiles with a photo receive up to 21x more views than those without one.
• Showcases Professionalism: A polished image can build trust and credibility.
• Humanises Your Profile: It reminds people they’re connecting with a real person, not just a list of achievements.

Tips for Taking a Professional LinkedIn Profile

Dress the Part
Wear clothing that aligns with your industry and the type of role you want. For example:

• Business formal for corporate roles.
• Smart casual for creative industries or start-ups.
• Stick to solid colours and avoid busy patterns to keep the focus on your face.

Use a Neutral Background
A clean, uncluttered background keeps the focus on you. Options include:

• A plain wall.
• A softly blurred office environment.
• A natural outdoor setting with good lighting.

Focus on Lighting
Natural light is your best friend.

• Position yourself so the light is hitting your face evenly, avoiding harsh shadows.
• Avoid backlighting (when light comes from behind you), as it can make your face appear dark.

Frame It Well

• Your face should take up about 60% of the frame.
• Shoot from the chest or shoulders up for a balanced composition.
• Keep your head straight or slightly tilted for a friendly and approachable look.

Smile (Naturally!)
A genuine smile makes you appear approachable and confident. Avoid forced expressions—relax and think of something that makes you happy.

Avoid Filters and Over-Editing
While it’s okay to touch up minor flaws, heavy editing can make your photo look artificial. Aim for an authentic representation of yourself.

Test Different Photos
Experiment with different poses and angles to find your best side. Avoid overly dramatic angles - keep it professional and straightforward. Try jacket on, or off. Glasses on, or off. I use photofeeler.com to get an objective crowdsourced opinion on my profile photos. You can see some of mine above - guess which one I use.

What to Avoid

• Group Photos: Keep the focus on you, not your friends or colleagues.
• Unprofessional Attire: Avoid overly casual clothing unless relevant to your industry.
• Distracting Elements: Steer clear of busy backgrounds or clutter.

Updating Your LinkedIn Photo
If your current profile photo is outdated or no longer reflects your professional image, it’s time for an update. Consider revisiting your photo every few years, especially if your appearance or career focus has changed.